2014 just started but we are already hard at work to bring our wines to you everywhere in the world.
Early January, the French newspaper Sud Ouest interviewed Helene about our strategy in China and her recommendations to enter the Chinese market. A year and a half ago, Helene created our import company in China, and this market now makes up 30% of our sales. We just moved in a new office in Beijing, and would love to show you around if you ever stop by this city. Our wines are now also widely distributed in Great Britain by Fields Morris and Verdin (wholesale department of Berry Brothers). This country is actually the largest export market for Canon Fronsac wines.
In the vineyard, we are still pruning our 75,000 vine stocks, all by hand because the quality of the future vintage starts with a good pruning. Pruning the vines allows better sunlight penetration to the fruit, which will promote color and discourage vegetal flavors in the wine. Less fruit per vine also makes the resulting wines more intense and complex. In wine, it’s very much a trade-off between quality and quantity!
Finally, we are currently looking into a new packaging for our wines, with a unique 6-bottle flat box. Beforehand we want to know your opinion: do you prefer to receive your wine in 6 or 12 bottles cases, and do you have any advice about this new format?