Summer is upon us and it is awards season! We are happy to announce that after winning a Gold Medal at the Concours des Bordeaux last year, our Chateau du Pavillon 2010 won a Silver Medal at the Concours Mondial this year. This vintage is still available in limited quantities at our winery in Fronsac.
We spent a great proportion of May touring China to promote our wines. On May 13, Michel Ponty landed in China and spent the two following weeks traveling, having wine dinners, and presenting at wine fairs. His travels include Beijing, Xiamen (Fujian province), Wuwei (Gansu province), Guangzhou for the Interwine fair, Xi’an (Shaanxi province) and Hong Kong for Vinexpo. This trip gave us the opportunity to see how wine consumed differently around China, from Fujian where people drink a lot of wine and cognac, to Guangzhou where the knowledge of wine is more advanced due to its proximity to Hong Kong, to Xi’an where many people are still getting used to the taste of red wine.
As a winemaker, it is a humbling experience to have to adapt our communication to so many different people in such a short time and we do our best to explain simply and/or in detail the traditions of our winemaking since we begun in 1905. Our efforts were noticed by (name of journal), who included us in their story of “New Roads to China”. You can read the articlehere.
Happy month of June! For the Ponty Family, Helene Ponty
First of all, we want to thank all our customers and friends who took the time last month to share their opinion about our new packaging. Most of you prefer a lighter and easier-to-carry 6-bottle box, so we will continue working on creating a beautiful flat box, while keeping the option for a 12-bottle box for special orders. We hope that you will be pleasantly surprised when we unveil this new design.
Speaking of packaging, this month the prominent newspaper South China Morning Post interviewed Helene on our gift box strategy in China. China is traditionally a big market for gifts, but with the new clampdown on corruption, this channel is declining. Nevertheless, presentation is very important, and we have created special gift boxes for this market that you can see in this article.
Ponty article in South China Morning Post
In March, we will once again be traveling the world to meet you and introduce our wines. On March 8th and 9th, Michel will be in Romorantin in France at the tasting organized by La Cave Palais Gourmets. He will then be in Belgium on March 29th and 30th for the tasting organized by Maison Mostade Hennebert in Solre sur Sambre. Contact us for more details. Helene will be touring China for various wine tastings. If you wish to co-organize a tasting or an event, please reach out to us, as we would be happy to come visit you.
Finally, we could not let March start without mentioning an important milestone! On March 2nd, Michel turned 60 years old! Of course he still looks the same than when he started making wine in his family’s cellars 34 years ago, so please join me in wishing him a happy birthday and many more years of great winemaking.
Happy month of March!
For the Ponty Family,
2014 just started but we are already hard at work to bring our wines to you everywhere in the world.
Early January, the French newspaper Sud Ouest interviewed Helene about our strategy in China and her recommendations to enter the Chinese market. A year and a half ago, Helene created our import company in China, and this market now makes up 30% of our sales. We just moved in a new office in Beijing, and would love to show you around if you ever stop by this city. Our wines are now also widely distributed in Great Britain by Fields Morris and Verdin (wholesale department of Berry Brothers). This country is actually the largest export market for Canon Fronsac wines.
In the vineyard, we are still pruning our 75,000 vine stocks, all by hand because the quality of the future vintage starts with a good pruning. Pruning the vines allows better sunlight penetration to the fruit, which will promote color and discourage vegetal flavors in the wine. Less fruit per vine also makes the resulting wines more intense and complex. In wine, it’s very much a trade-off between quality and quantity!
Finally, we are currently looking into a new packaging for our wines, with a unique 6-bottle flat box. Beforehand we want to know your opinion: do you prefer to receive your wine in 6 or 12 bottles cases, and do you have any advice about this new format?
Always looking for your input,
For the Ponty Family,